● Appointment reminders — 1–2 hours before the visit
● Confirmation requests — a day ahead, so you know who's coming
● Review requests — sent after the visit, with unhappy clients routed to you first
● Change alerts — when an appointment is moved or cancelled
● Win-back messages — to clients who didn't show up
● Rebooking invites — sent automatically after a set period
● Broadcasts — announcements and promos to your client list
● Staff alerts — your admins and specialists get notified when a booking is created, moved, or cancelled